media tagged posts

Missing the Social Media Advantage

With the British Columbia Teachers dispute at an end I thought I would take a look at the dispute, as it played out on Social Media. As I went through post after post, about the topic and the negotiations, one thing was VERY clear; while both sides were active in it, neither side used Social Media to their advantage.

Advantage: No One.

On the government side, Social Media was, as it is with most government operated Social Media content, all about the spin. From the Ministry of Educations view on the dispute to their $335,000 Social Media ad campaign (this is where those in the Social Media industry spit out their morning coffee)...

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Politicians Can Learn from Mayor Nenshi

When Naheed Nenshi ran for Mayor of Calgary, many never thought he had a chance. Not well known beyond his academic work and civic politics editorials, no “real” political experience and a failed bid to win a seat on the Calgary City Council in the 2007 election. When he did run for the seat, however, he put a huge effort into running a campaign that leveraged the reach of Facebook and Twitter, as a means of engaging the voters. The key word here is “engaging”. Unlike his opponents, or most politicians, his streams were not filled with push messages, but rather genuine Q & A, as he reached out to the people of the City to truly grasp what their concerns were and share his solutions.

His conversations were genuine, his humour and intel...

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