engagement tagged posts

Social Media is not just a campaign tool.

It’s municipal election time, in British Columbia. If you are on Social Media, you are starting to see invitations to Like or Follow a political candidate, as political candidates have all jumped on the “Social Media as a Campaign Tool” band wagon. There is no doubt that Social Media is a great tool for reaching out and getting your message to the masses, but, as one candidate has recently discovered, there is life (in your Social Media accounts) after the campaign.

What Was Old is New Again

It is not unusual to see parody accounts pop up, during a political campaign, spoofing a candidate and pretending to be them in the Social Media conversation...

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When Brands Fail At Social

You’re in the Customer Service office of a major brand. Next to you is an elaborate phone system that allows you to send, receive and manage hundreds, even thousands of call a day. That phone rings, you answer it, right? I mean, isn’t that the point of the phone? Sure, you may be putting out calls all day, but, surely when that phone rings, you answer it.

Think of Social Media as that phone. If somebody calls you (ie. Tweets, Messages, etc.) you need to make sure that someone, anyone, is there to answer it. Otherwise, you defeat the purpose of SOCIAL Media.

Sadly, this is still a very common fail with brands, both big and small...

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The Social Media Awesome of the National Aquarium

This week I was interviewing Nabila Chami, the Social Media and PR Coordinator for the National Aquarium in Baltimore, Maryland. I was getting additional feedback on the new Nestivity feature called TweetChat, which the National Aquarium had recently used as part of their promotion for the opening of their new shark exhibit. What I got was so much more. What I got was the story of how a non-profit organization has started to use Social Media to expand their reach in education and customer service.

Jumping into the Deep End

The story of the National Aquariums Social Media presence actually goes back to February 2009, when they, like many other nationally known corporations and organizations started to add Social Media into their market...

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Teens, Young Adults and Social Media

This week I was a guest on CKNW’s The Simi Sara Show, talking about Social Media and the effects it has on the employable futures of teens and young adults. The conversation covered a lot of varying aspects, but the gist of it was this: kids have no filters and it is up to the parents to guide them through Social Media as much as they guide theme through everything else a the grow up. Not an easy task, given that teens and young adults are notorious for not listening to their parents advice and will continue to do things that most of us parents would consider reckless.

After the show, I returned to the campsite, where my family and I were enjoying the great weather by the ocean...

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