canada tagged posts

When Brands Fail At Social

You’re in the Customer Service office of a major brand. Next to you is an elaborate phone system that allows you to send, receive and manage hundreds, even thousands of call a day. That phone rings, you answer it, right? I mean, isn’t that the point of the phone? Sure, you may be putting out calls all day, but, surely when that phone rings, you answer it.

Think of Social Media as that phone. If somebody calls you (ie. Tweets, Messages, etc.) you need to make sure that someone, anyone, is there to answer it. Otherwise, you defeat the purpose of SOCIAL Media.

Sadly, this is still a very common fail with brands, both big and small...

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CyberBully Legislation is a Bad Idea

OK. I know that you are reading this headline and saying “What!?! Has he lost his mind!?!” I suppose I should clarify.

I think that applying consequence to those who Cyber-Bully, especially those who are relentless and unrepentant in their efforts to bully people online, is a good idea. What I don’t agree with is how governments approach the Cyber-Bullying issue. Looking at the recent Legislation put forward in Nova Scotia and the plans that the Canadian Federal Government has announced that they are moving forward with, I am concerned that they are focused on punishment being the answer, rather than addressing the need for education and better monitoring.

Nova Scotia’s Legislation

Following the death of Rehtaeh Parsons, earlier this ...

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