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So I Did This Post

On a Monday Morning, while eating my Cheerio’s, I wrote a little rant (on Facebook) about the Ferry System in British Columbia.

And this happend…..

When I teach that “Viral Just Happens”, I mean it.

Watch the Social Media Camp Blog (socialmediacamp.ca/blog) for the story of what I did, next!

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Missing the Social Media Advantage

With the British Columbia Teachers dispute at an end I thought I would take a look at the dispute, as it played out on Social Media. As I went through post after post, about the topic and the negotiations, one thing was VERY clear; while both sides were active in it, neither side used Social Media to their advantage.

Advantage: No One.

On the government side, Social Media was, as it is with most government operated Social Media content, all about the spin. From the Ministry of Educations view on the dispute to their $335,000 Social Media ad campaign (this is where those in the Social Media industry spit out their morning coffee)...

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Launching Social Media Day in CR

You should do a pre-launch

I sat there, for a second, my mind spinning the moment that Bosco Anthony suggested the idea. Where would I hold it? What would I talk about? How would I organize, promote and execute a pre-lunch, for my upcoming Social Media Day in CR, in less than two weeks? “Brilliant idea, Bosco”, I said. “I’ll do it!” First, if you haven’t had a chance to connect with Bosco Anthony, or catching him speaking at an event, this is something that you need to add to your bucket list. One phone conversation with the man and I am off like the Mad Hatter, setting up a tea party! The ideas flowed from him. “Set up a Google Hangout and I will chat with the the people there” and “hey, we could bring in another speaker, like Cadi...

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When Brands Fail At Social

You’re in the Customer Service office of a major brand. Next to you is an elaborate phone system that allows you to send, receive and manage hundreds, even thousands of call a day. That phone rings, you answer it, right? I mean, isn’t that the point of the phone? Sure, you may be putting out calls all day, but, surely when that phone rings, you answer it.

Think of Social Media as that phone. If somebody calls you (ie. Tweets, Messages, etc.) you need to make sure that someone, anyone, is there to answer it. Otherwise, you defeat the purpose of SOCIAL Media.

Sadly, this is still a very common fail with brands, both big and small...

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An Emotional Journey

This is the year that I have decided to stop thinking about it and start doing it.

I have been toying with the idea about writing a book, for a while. Last year I even came up with an idea that I thought would be fun and started to write an outline. In December, however, as I was getting into a number of conversations about Cyber-Bullying (a subject which I am very passionate about), I realized that if I was going to write about something that involved Social Media, I should write about something that a lot of Social Media people don’t write about.

There are a number of books out there, about Cyber-Bullying, and many are very good...

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When Personal Posts Get You Fired

This recent news article really bothered me.

Three Toronto Firefighters Fired over Tweets

OK. I get that the tweets were juvenile, sexist and knuckle-dragging Neanderthal like. I expect that if any of these guys were married, they would be getting an earful from their wives. But, here is the question I pose to you; if you did not know these guys personally and you were to run into them on the street, would you know who they were?

This is my point. You wouldn’t. You wouldn’t say “hey! Those are the guys that represent the Toronto Fire Department! They’re sexist!” You wouldn’t turn them away, if your house was on fire, because they posted comments on their personal Twitter account, that offended you...

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What a Summer!

My, oh, my. What a whirlwind Summer it has been!

From re-branding, to coaching, to being a guest on CKNW’s Simi Sara Show, to being invited to be a speaker at the upcoming Social Media Bootcamp workshop series in BC, I have been hopping from one bit of awesome to another!

Along the way I have found new apps, new companies and new friends, all of which have been adding value to who I am and what I have to offer. I have watched some of my newest clients just FLY with their new Social Media presence, some of them adding as much to the community they live in, as well as their own business...

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Clean Up Your Online Life.

Since being on CKNW’s The Simi Sara Show, this past week, I have been flooded with examples of how kids and young adults continue to post material, on their Social Media accounts, that can jeopardize their employment. This one was shared by a The Bob Rivers Show on 95.7 KJR , as yet another example of young employees making BAD choices when it comes to posting picture to the internet, that they think is fun.

More and more employers are paying attention to what is happening on Social Media, right from the time they are interviewing an employee and throughout the time the employee is with them. Regardless of how many examples are presented, however, people (not always just teens and young adults) still cannot seem to connect the dots...

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Attention Parents! You Need to Look and Listen!

During my presentation on Cyber Bullying at Social Media Camp, I introduced a number people in the audience to Ask.fm, a website that has become very popular with youth. When you look at the site, you can see that pretty well all of the profile pictures, right on the main page, are very young. While the site makes itself seem of very innocent and secure, it is far from it. In a excellent article posted by Shelly Kramer, explains how this new environment is a nightmare for parents, as kids openly share a wide variety of details about their lives in a site that anyone can access.

Screen Shot 2013-07-08 at 8.19.27 PM

As Kramer points out, not only is Ask.fm a haven for sexual predators and pedophiles, it is ripe for Cyber-Bullying. I became aware of Ask...

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Social Media Camp 2013

This month (May 2013) I attended my 4th Social Media Camp conference. Last year was my first year as a Social Media Coach for the camp and I was thrilled to be asked to return this year. This year I also had the pleasure to be a Speaker at the camp, sharing my presentation on Cyber-Bullying.

I love coaching at Social Media Camp. This year I had the privilege of working with people who were responsible for Social Media with companies like London Drugs and Discovery Honda, as well as working with corporations and government organizations like the Victoria Airport Authority and small team from the Regional District of Nanaimo. I also had the chance to work with a really cool start up company, from Victoria, called Rumble...

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