Category Blogging

Creep Catchers and the Social Media Mob

Creep Catchers. Private citizens who have taken it upon themselves to seek out and expose pedophiles and child abusers, because they believe the system is not doing enough to find these predators and protect our children.

In concept, it is a very noble cause. In action, however, it has become a modern day lynch mob, where Guilty before Proven Innocent is the rule and accountability is almost non existent...

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What’s in a Name?

What’s in a Name? Well, a lot, I hope.

Today my new URL goes live, one that (I hope) truly explains what I do; teachingsocial.media

I saw the “.media” domain pop up, about a week ago, and I thought to myself “I can use this”. I tried all of the obvious ones, first, like “social.media” and “getsocial.media”, etc., and then I started to focus on the learning aspects of a name. The most logical one was “teachingsocial.media” and the fates smiled on me.

The timing couldn’t be more perfect, either. I decided to take 2015 “off”, from actively working and promoting my business. While I am still That Social Media Guy, I am no going after new clients or projects. Instead, I am focusing on a few personal projects;

Social Media Camp. 

At the en...

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Missing the Social Media Advantage

With the British Columbia Teachers dispute at an end I thought I would take a look at the dispute, as it played out on Social Media. As I went through post after post, about the topic and the negotiations, one thing was VERY clear; while both sides were active in it, neither side used Social Media to their advantage.

Advantage: No One.

On the government side, Social Media was, as it is with most government operated Social Media content, all about the spin. From the Ministry of Educations view on the dispute to their $335,000 Social Media ad campaign (this is where those in the Social Media industry spit out their morning coffee)...

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Launching Social Media Day in CR

You should do a pre-launch

I sat there, for a second, my mind spinning the moment that Bosco Anthony suggested the idea. Where would I hold it? What would I talk about? How would I organize, promote and execute a pre-lunch, for my upcoming Social Media Day in CR, in less than two weeks? “Brilliant idea, Bosco”, I said. “I’ll do it!” First, if you haven’t had a chance to connect with Bosco Anthony, or catching him speaking at an event, this is something that you need to add to your bucket list. One phone conversation with the man and I am off like the Mad Hatter, setting up a tea party! The ideas flowed from him. “Set up a Google Hangout and I will chat with the the people there” and “hey, we could bring in another speaker, like Cadi...

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When Brands Fail At Social

You’re in the Customer Service office of a major brand. Next to you is an elaborate phone system that allows you to send, receive and manage hundreds, even thousands of call a day. That phone rings, you answer it, right? I mean, isn’t that the point of the phone? Sure, you may be putting out calls all day, but, surely when that phone rings, you answer it.

Think of Social Media as that phone. If somebody calls you (ie. Tweets, Messages, etc.) you need to make sure that someone, anyone, is there to answer it. Otherwise, you defeat the purpose of SOCIAL Media.

Sadly, this is still a very common fail with brands, both big and small...

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An Emotional Journey

This is the year that I have decided to stop thinking about it and start doing it.

I have been toying with the idea about writing a book, for a while. Last year I even came up with an idea that I thought would be fun and started to write an outline. In December, however, as I was getting into a number of conversations about Cyber-Bullying (a subject which I am very passionate about), I realized that if I was going to write about something that involved Social Media, I should write about something that a lot of Social Media people don’t write about.

There are a number of books out there, about Cyber-Bullying, and many are very good...

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CyberBully Legislation is a Bad Idea

OK. I know that you are reading this headline and saying “What!?! Has he lost his mind!?!” I suppose I should clarify.

I think that applying consequence to those who Cyber-Bully, especially those who are relentless and unrepentant in their efforts to bully people online, is a good idea. What I don’t agree with is how governments approach the Cyber-Bullying issue. Looking at the recent Legislation put forward in Nova Scotia and the plans that the Canadian Federal Government has announced that they are moving forward with, I am concerned that they are focused on punishment being the answer, rather than addressing the need for education and better monitoring.

Nova Scotia’s Legislation

Following the death of Rehtaeh Parsons, earlier this ...

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London Drugs Does It Right

How often do you see a sale made via Social Media? How often do see great customer service via Social Media? How often do you see BOTH, for the same transaction? Probably not as often as the first two, which is why I was so impressed with my recent experience with London Drugs.

So, here is the scenario. I am looking for a new back-up drive and decide that it might be time to add yet another piece of Apple tech to my network. I start looking for a good price on a 2Tb Apple Time Capsule and stumble across a great deal at London Drugs. Being the Social Media geek that I am, I tweet out “@LDCampbellriver $199 for an Apple Time Capsule!?! I am SOOO getting one! #campbellriver”. Now, there is a method to my madness...

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How to Avoid Social Media Disaster

A recent survey says that 29% of young adults, aged 18 to 34, have regrets about things that they have posted to Social Media. Another survey states that 82% of young adults, in the same age group, have removed a post on Social Media, for fear that it would affect their employment. We’ve certainly seen our share of businesses that make horrible choices about what they post to Social Media. The numbers and stories change, as you surf the Internet, but the problem is the same; people often don’t think, before they post.

Why?

Simple. It’s easy...

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Clean Up Your Online Life.

Since being on CKNW’s The Simi Sara Show, this past week, I have been flooded with examples of how kids and young adults continue to post material, on their Social Media accounts, that can jeopardize their employment. This one was shared by a The Bob Rivers Show on 95.7 KJR , as yet another example of young employees making BAD choices when it comes to posting picture to the internet, that they think is fun.

More and more employers are paying attention to what is happening on Social Media, right from the time they are interviewing an employee and throughout the time the employee is with them. Regardless of how many examples are presented, however, people (not always just teens and young adults) still cannot seem to connect the dots...

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