Monthly Archives December 2013

Yeah. Don’t Do That.

One of the most common reasons I hear, from business owners that are hesitant about getting into Social Media, is that they are afraid of it. Not afraid of the technology or their lack of understanding of it, but afraid of what it could potentially do to their business. This is fairly understandable, considering that you will find hundreds of articles on tech and industry blogs, about success using Social Media, but the traditional media only reports when something bad happens. When you see just how bad things can go, it is easy to understand why some would say “No, thanks”.

Poor planning, lack of preparation or policy, lax security, poor staffing choices or any number of other reasons can lead to a Social Media train wreck...

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What is “Social Media Success”?

I recently had a debate with one of my peers in the world of Social Media, whom I respect a great deal, about what is considered a “success” when using Social Media in business.

He runs a very successful Social Media agency in the US, as well as running a very successful online application that aids users in content curation within their Social Media environments (an application that I use, myself). In his world, it is all about managing his clients Social Media presence. Strategy, content marketing, etc., is their bread and butter and they do it very well. They work with their clients for as long as the client is willing to pay for the services.

I, on the other hand, am a Social Media coach...

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