Monthly Archives August 2013

London Drugs Does It Right

How often do you see a sale made via Social Media? How often do see great customer service via Social Media? How often do you see BOTH, for the same transaction? Probably not as often as the first two, which is why I was so impressed with my recent experience with London Drugs.

So, here is the scenario. I am looking for a new back-up drive and decide that it might be time to add yet another piece of Apple tech to my network. I start looking for a good price on a 2Tb Apple Time Capsule and stumble across a great deal at London Drugs. Being the Social Media geek that I am, I tweet out “@LDCampbellriver $199 for an Apple Time Capsule!?! I am SOOO getting one! #campbellriver”. Now, there is a method to my madness...

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The Social Media Awesome of the National Aquarium

This week I was interviewing Nabila Chami, the Social Media and PR Coordinator for the National Aquarium in Baltimore, Maryland. I was getting additional feedback on the new Nestivity feature called TweetChat, which the National Aquarium had recently used as part of their promotion for the opening of their new shark exhibit. What I got was so much more. What I got was the story of how a non-profit organization has started to use Social Media to expand their reach in education and customer service.

Jumping into the Deep End

The story of the National Aquariums Social Media presence actually goes back to February 2009, when they, like many other nationally known corporations and organizations started to add Social Media into their market...

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How to Avoid Social Media Disaster

A recent survey says that 29% of young adults, aged 18 to 34, have regrets about things that they have posted to Social Media. Another survey states that 82% of young adults, in the same age group, have removed a post on Social Media, for fear that it would affect their employment. We’ve certainly seen our share of businesses that make horrible choices about what they post to Social Media. The numbers and stories change, as you surf the Internet, but the problem is the same; people often don’t think, before they post.

Why?

Simple. It’s easy...

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Clean Up Your Online Life.

Since being on CKNW’s The Simi Sara Show, this past week, I have been flooded with examples of how kids and young adults continue to post material, on their Social Media accounts, that can jeopardize their employment. This one was shared by a The Bob Rivers Show on 95.7 KJR , as yet another example of young employees making BAD choices when it comes to posting picture to the internet, that they think is fun.

More and more employers are paying attention to what is happening on Social Media, right from the time they are interviewing an employee and throughout the time the employee is with them. Regardless of how many examples are presented, however, people (not always just teens and young adults) still cannot seem to connect the dots...

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