I have one or two kids in every class I teach. Teenagers who have no Social Media accounts. No Facebook. No Instagram. No Twitter, Kik, SnapChat or any other platform that teen are using today. I make a point of saying to these kids “you are my favourite person”, mainly because I know that there is a lot of peer pressure to have Social Media accounts, but also because these kids will not have an ugly Social Media Footprint gained through years of having had unfettered access to a place that is basically a house party, when the parents aren’t home.
What’s in a Name? Well, a lot, I hope.
Today my new URL goes live, one that (I hope) truly explains what I do; teachingsocial.media
I saw the “.media” domain pop up, about a week ago, and I thought to myself “I can use this”. I tried all of the obvious ones, first, like “social.media” and “getsocial.media”, etc., and then I started to focus on the learning aspects of a name. The most logical one was “teachingsocial.media” and the fates smiled on me.
The timing couldn’t be more perfect, either. I decided to take 2015 “off”, from actively working and promoting my business. While I am still That Social Media Guy, I am no going after new clients or projects. Instead, I am focusing on a few personal projects;
Social Media Camp.
At the end of the last Social Media Camp, I spoke to the organize...Read More
On a Monday Morning, while eating my Cheerio’s, I wrote a little rant (on Facebook) about the Ferry System in British Columbia.
And this happend…..
When I teach that “Viral Just Happens”, I mean it.
Watch the Social Media Camp Blog (socialmediacamp.ca/blog) for the story of what I did, next!Read More
It’s municipal election time, in British Columbia. If you are on Social Media, you are starting to see invitations to Like or Follow a political candidate, as political candidates have all jumped on the “Social Media as a Campaign Tool“ band wagon. There is no doubt that Social Media is a great tool for reaching out and getting your message to the masses, but, as one candidate has recently discovered, there is life (in your Social Media accounts) after the campaign.
What Was Old is New Again
It is not unusual to see parody accounts pop up, during a political campaign, spoofing a candidate and pretending to be them in the Social Media conversation. One only needs to look at the content of the posts to know that the account is probably not an “sanctioned” one of the candidate...Read More
With the British Columbia Teachers dispute at an end I thought I would take a look at the dispute, as it played out on Social Media. As I went through post after post, about the topic and the negotiations, one thing was VERY clear; while both sides were active in it, neither side used Social Media to their advantage.
Advantage: No One.
On the government side, Social Media was, as it is with most government operated Social Media content, all about the spin. From the Ministry of Educations view on the dispute to their $335,000 Social Media ad campaign (this is where those in the Social Media industry spit out their morning coffee). Pretty much every post and ad, by the government side of the dispute, was met with a massive negative comment stream...Read More
“You should do a pre-launch”
I sat there, for a second, my mind spinning the moment that Bosco Anthony suggested the idea. Where would I hold it? What would I talk about? How would I organize, promote and execute a pre-lunch, for my upcoming Social Media Day in CR, in less than two weeks? “Brilliant idea, Bosco”, I said. “I’ll do it!” First, if you haven’t had a chance to connect with Bosco Anthony, or catching him speaking at an event, this is something that you need to add to your bucket list. One phone conversation with the man and I am off like the Mad Hatter, setting up a tea party! The ideas flowed from him. “Set up a Google Hangout and I will chat with the the people there” and “hey, we could bring in another speaker, like Cadi Jordon, to mix it up a bit, too”...Read More
You’re in the Customer Service office of a major brand. Next to you is an elaborate phone system that allows you to send, receive and manage hundreds, even thousands of call a day. That phone rings, you answer it, right? I mean, isn’t that the point of the phone? Sure, you may be putting out calls all day, but, surely when that phone rings, you answer it.
Think of Social Media as that phone. If somebody calls you (ie. Tweets, Messages, etc.) you need to make sure that someone, anyone, is there to answer it. Otherwise, you defeat the purpose of SOCIAL Media.
Sadly, this is still a very common fail with brands, both big and small. The big ones are often too big to notice you and the small ones maybe just don’t get it, or don’t “have time” to engage...Read More
This is the year that I have decided to stop thinking about it and start doing it.
I have been toying with the idea about writing a book, for a while. Last year I even came up with an idea that I thought would be fun and started to write an outline. In December, however, as I was getting into a number of conversations about Cyber-Bullying (a subject which I am very passionate about), I realized that if I was going to write about something that involved Social Media, I should write about something that a lot of Social Media people don’t write about.
There are a number of books out there, about Cyber-Bullying, and many are very good. The one thing that stood out for me, however, was that none of them had even been written by people in my industry...Read More
One of the most common reasons I hear, from business owners that are hesitant about getting into Social Media, is that they are afraid of it. Not afraid of the technology or their lack of understanding of it, but afraid of what it could potentially do to their business. This is fairly understandable, considering that you will find hundreds of articles on tech and industry blogs, about success using Social Media, but the traditional media only reports when something bad happens. When you see just how bad things can go, it is easy to understand why some would say “No, thanks”.
Poor planning, lack of preparation or policy, lax security, poor staffing choices or any number of other reasons can lead to a Social Media train wreck...Read More
I recently had a debate with one of my peers in the world of Social Media, whom I respect a great deal, about what is considered a “success” when using Social Media in business.
He runs a very successful Social Media agency in the US, as well as running a very successful online application that aids users in content curation within their Social Media environments (an application that I use, myself). In his world, it is all about managing his clients Social Media presence. Strategy, content marketing, etc., is their bread and butter and they do it very well. They work with their clients for as long as the client is willing to pay for the services.
I, on the other hand, am a Social Media coach...Read More