An Emotional Journey

This is the year that I have decided to stop thinking about it and start doing it.

I have been toying with the idea about writing a book, for a while. Last year I even came up with an idea that I thought would be fun and started to write an outline. In December, however, as I was getting into a number of conversations about Cyber-Bullying (a subject which I am very passionate about), I realized that if I was going to write about something that involved Social Media, I should write about something that a lot of Social Media people don’t write about.

There are a number of books out there, about Cyber-Bullying, and many are very good. The one thing that stood out for me, however, was that none of them had even been written by people in my industry...

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Yeah. Don’t Do That.

One of the most common reasons I hear, from business owners that are hesitant about getting into Social Media, is that they are afraid of it. Not afraid of the technology or their lack of understanding of it, but afraid of what it could potentially do to their business. This is fairly understandable, considering that you will find hundreds of articles on tech and industry blogs, about success using Social Media, but the traditional media only reports when something bad happens. When you see just how bad things can go, it is easy to understand why some would say “No, thanks”.

Poor planning, lack of preparation or policy, lax security, poor staffing choices or any number of other reasons can lead to a Social Media train wreck...

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What is “Social Media Success”?

I recently had a debate with one of my peers in the world of Social Media, whom I respect a great deal, about what is considered a “success” when using Social Media in business.

He runs a very successful Social Media agency in the US, as well as running a very successful online application that aids users in content curation within their Social Media environments (an application that I use, myself). In his world, it is all about managing his clients Social Media presence. Strategy, content marketing, etc., is their bread and butter and they do it very well. They work with their clients for as long as the client is willing to pay for the services.

I, on the other hand, am a Social Media coach...

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CyberBully Legislation is a Bad Idea

OK. I know that you are reading this headline and saying “What!?! Has he lost his mind!?!” I suppose I should clarify.

I think that applying consequence to those who Cyber-Bully, especially those who are relentless and unrepentant in their efforts to bully people online, is a good idea. What I don’t agree with is how governments approach the Cyber-Bullying issue. Looking at the recent Legislation put forward in Nova Scotia and the plans that the Canadian Federal Government has announced that they are moving forward with, I am concerned that they are focused on punishment being the answer, rather than addressing the need for education and better monitoring.

Nova Scotia’s Legislation

Following the death of Rehtaeh Parsons, earlier this year, the Nova Scotia government decided to dive head lo...

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When Personal Posts Get You Fired

This recent news article really bothered me.

Three Toronto Firefighters Fired over Tweets

OK. I get that the tweets were juvenile, sexist and knuckle-dragging Neanderthal like. I expect that if any of these guys were married, they would be getting an earful from their wives. But, here is the question I pose to you; if you did not know these guys personally and you were to run into them on the street, would you know who they were?

This is my point. You wouldn’t. You wouldn’t say “hey! Those are the guys that represent the Toronto Fire Department! They’re sexist!” You wouldn’t turn them away, if your house was on fire, because they posted comments on their personal Twitter account, that offended you. So why is the City of Toronto taking this stand and firing these three? Simple.

They. Don’t...

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What a Summer!

My, oh, my. What a whirlwind Summer it has been!

From re-branding, to coaching, to being a guest on CKNW’s Simi Sara Show, to being invited to be a speaker at the upcoming Social Media Bootcamp workshop series in BC, I have been hopping from one bit of awesome to another!

Along the way I have found new apps, new companies and new friends, all of which have been adding value to who I am and what I have to offer. I have watched some of my newest clients just FLY with their new Social Media presence, some of them adding as much to the community they live in, as well as their own business. I still run into the skeptic and those who “don’t get it” and I have my share of leads that end up in “I have to ‘pay’ for your service? Why? Social Media is free”, conversations...

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London Drugs Does It Right

How often do you see a sale made via Social Media? How often do see great customer service via Social Media? How often do you see BOTH, for the same transaction? Probably not as often as the first two, which is why I was so impressed with my recent experience with London Drugs.

So, here is the scenario. I am looking for a new back-up drive and decide that it might be time to add yet another piece of Apple tech to my network. I start looking for a good price on a 2Tb Apple Time Capsule and stumble across a great deal at London Drugs. Being the Social Media geek that I am, I tweet out “@LDCampbellriver $199 for an Apple Time Capsule!?! I am SOOO getting one! #campbellriver”. Now, there is a method to my madness...

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The Social Media Awesome of the National Aquarium

This week I was interviewing Nabila Chami, the Social Media and PR Coordinator for the National Aquarium in Baltimore, Maryland. I was getting additional feedback on the new Nestivity feature called TweetChat, which the National Aquarium had recently used as part of their promotion for the opening of their new shark exhibit. What I got was so much more. What I got was the story of how a non-profit organization has started to use Social Media to expand their reach in education and customer service.

Jumping into the Deep End

The story of the National Aquariums Social Media presence actually goes back to February 2009, when they, like many other nationally known corporations and organizations started to add Social Media into their marketing...

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How to Avoid Social Media Disaster

A recent survey says that 29% of young adults, aged 18 to 34, have regrets about things that they have posted to Social Media. Another survey states that 82% of young adults, in the same age group, have removed a post on Social Media, for fear that it would affect their employment. We’ve certainly seen our share of businesses that make horrible choices about what they post to Social Media. The numbers and stories change, as you surf the Internet, but the problem is the same; people often don’t think, before they post.

Why?

Simple. It’s easy. To vent, to share something they YOU think is funny, or to make an off-the-cuff comment, using the wide variety of Social Media tools and mobile devices that are out there today, it’s just plain easy to do...

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Clean Up Your Online Life.

Since being on CKNW’s The Simi Sara Show, this past week, I have been flooded with examples of how kids and young adults continue to post material, on their Social Media accounts, that can jeopardize their employment. This one was shared by a The Bob Rivers Show on 95.7 KJR , as yet another example of young employees making BAD choices when it comes to posting picture to the internet, that they think is fun.

More and more employers are paying attention to what is happening on Social Media, right from the time they are interviewing an employee and throughout the time the employee is with them. Regardless of how many examples are presented, however, people (not always just teens and young adults) still cannot seem to connect the dots...

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