With the British Columbia Teachers dispute at an end I thought I would take a look at the dispute, as it played out on Social Media. As I went through post after post, about the topic and the negotiations, one thing was VERY clear; while both sides were active in it, neither side used Social Media to their advantage.
Advantage: No One.
On the government side, Social Media was, as it is with most government operated Social Media content, all about the spin. From the Ministry of Educations view on the dispute to their $335,000 Social Media ad campaign (this is where those in the Social Media industry spit out their morning coffee). Pretty much every post and ad, by the government side of the dispute, was met with a massive negative comment stream...Read More